Print Campaign/Outdoor
This campaign was born of a pitch to retain the biz- the concept was designed to express the sheer multiplicity and diversity of the shoes, as well as the affordability that allows you to choose not one pair, but multiples. As many as suit your mood, or days of the week. I think we came up with a very fun, light-hearted updating of a staid brand known for innocuous white tennis shoes. Variety is the spice of life, after all!
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