Caliente Product Launch Print Campaign
Caliente was the working name of a Spanish drinking chocolate launched by Starbucks- a bold expression of Iberian indulgence. I used the whimsical advertising one sheets popularized by Miro, Picasso, and Tanguy as inspiration, rendered in the cut-out style popularized by Matisse. For a product so firmly rooted in Spanish café culture, it made perfect sense to draw upon iconic elements of Iberian culture to use for my narrative tableau. I was proudly responsible for every aspect of this campaign- having illustrated the artwork, devising the concept, and hand drawing the product logo. Love it or hate it, I even wrote the copy.