Tri-State Dealers Print Campaign
This campaign used clever regionally specific headlines with an updated graphic approach to move units- in this case the C-Class. I used the colors specific to the dealer group in question- in this case the Tri-State area. I would have preferred tangerine/sherbet to this orange, but this is the color, so.... The approach worked perfectly for there demographic of the C. Cars started flying off the lot. this new approach for Mercedes was so successful that the other dealer groups soon followed suit with the same great results.