Lipitor

This is the campaign that started it all- the knowledge that physical appearance has little if nothing to do with heart health. This was the unbranded teaser campaign that ran before the actual branded launch- and changed eating habits forever.

Lipitor
Unbranded Launch Print
This is the campaign that started it all- the knowledge that physical appearance has little if nothing to do with heart health. This was the unbranded teaser campaign that ran before the actual branded launch- and changed eating habits forever.

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