CGI technology spots
As creative director of this project at SwayStudios, I was proudly able to continue my work for Lexus, albeit in post. The mandates were deceptively simple, although complexity often reared it's temperamental head. Such is the case when de-mystifying vanguard technologies for the consumer. I really like the results- approachable and cool info graphics keep the tech from feeling remote or out of reach. To the contrary! I drew my own storyboards for all the spots, directing all the pieces and supervising the graphic integration as well.