Lexus HS250h

As creative director of this project at SwayStudios, I was proudly able to continue my work for Lexus, albeit in post. The mandates were deceptively simple, although complexity often reared it's temperamental head. Such is the case when de-mystifying vanguard technologies for the consumer. I really like the results- approachable and cool info graphics keep the tech from feeling remote or out of reach. To the contrary! I drew my own storyboards for all the spots, directing all the pieces and supervising the graphic integration as well.

CGI technology spots
As creative director of this project at SwayStudios, I was proudly able to continue my work for Lexus, albeit in post. The mandates were deceptively simple, although complexity often reared it's temperamental head. Such is the case when de-mystifying vanguard technologies for the consumer. I really like the results- approachable and cool info graphics keep the tech from feeling remote or out of reach. To the contrary! I drew my own storyboards for all the spots, directing all the pieces and supervising the graphic integration as well.
             Remote Touch
     Enform
XM Realtime Traffic and Weather
Voice Command
Driver Attention Monitor
4 Driving Modes
Hybrid System
Eco Plastics
Lane Keep Assist
190 degree Visual Field
HUD Projection
Safety Connect
Aerodynamic Drag
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