Lexus: Behind The Pursuit

Had the distinction of touching every aspect of this campaign- again, the beautiful de-mystification of Lexus technology. Stuff so pie-in-the-sky, you'd hardly notice it was there.

Lexus: Behind the Pursuit
360 Campaign
Had the responsibility of touching almost every part of this campaign; creating and distilling the concepts, and then applying them appropriately to outdoor, interactive, in-store, direct mail, you name it!
Direct Mail PieceĀ 
Direct Mail Piece (02)
In-Store Cling
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