Lexus 2010 RX Launch Site

This site gestated and grew over the course of 6 long months. I was creatively responsible for EVERYTHING. Soup to nuts. I created every screen image you see, and I even storyboarded and directed the content videos that play within the site. The sheer volume of content along with the magnitude of the site's importance to the launch made this an absolute beast- but ultimately one of the most gratifying projects i've ever been assigned.


This site gestated and grew over the course of 6 long months. I was creatively responsible for EVERYTHING. 
Soup to nuts. I created every screen image you see, and I even storyboarded and directed the content videos that play within the site. The sheer volume of content along with the magnitude of the site's importance to the launch made this an absolute beast- but ultimately one of the most gratifying projects i've ever been assigned.

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