Directorial treatment, directed by Pamela Hansen; represented by Moo Studios
One of my contract disciplines is the creation of directorial treatments; soup to nuts, i handle it all. I write the copy that expresses the creative intention, and hopefully demonstrates a clear and thorough understanding of the brand and the desired creative outcome. Just another area where my extensive brand experience plays to my advantage. Of course no story is complete without gorgeous visuals- here I conveyed the chic modernity of the Jergen's Natural Glow customer indicative of the visual style in the final spots.