Leo Burnett came to us with a single idea- they wanted all of the technological innovations that made this GMC unique; jam-packed into a single :30. A tall order considering all the innovations it possessed, and the budgetary constraints. I decided to place this jewel of a ride in a pristine futuristic cityscape, with dimensional graphics conveying the vanguard technologies as the spot progressed. Leo must have loved my treatment, and the public loved the spot- the GMC Terrain sold like hotcakes. For awhile there, you couldn't turn the channel without seeing the bloody thing on television!