David's Bridal

A rebranding devised to transform the public's perception of David's Bridal. They needed a rebranding and visual presence befitting a retailer that sold beautiful pieces by the likes of Zac Posen and Vera Wang.

 These spots elevate a day that is already exalted in all of our imaginations.They changed the way we think about the moment, it's resonance, and most
  importantly where we buy the dress. Our loftiest goal was to elevate the perception of David'sBridal when considering this most important of purchases.

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