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Jay Z & Budweiser Made in America 360
Designed and created all 360 components and elements for the Jay Z/Budweiser Made in America concert series including outdoor, digital, print, OOH, experiential. Additionally, created an extensive Brand Book establishing all visual parameters, defining typography, visual style, juxtapositions, templates, etc.
2013
Advertising, Art Direction, Graphic Design
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Loews Hotels
Business winning campaign for Loews. As in, i blew this campaign out, front to back, inside and out. And the agency I was working with somehow WON the business.
2013
Advertising, Art Direction, Copywriting
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Glidden Print
The final iteration of a grueling exploratory process. The Campaign uses drama, both staged and theoretical as a metaphor for painting.
2013
Advertising, Art Direction, Creative Direction
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LStudio.com
A lifestyle content site designed to inspire a progressive modern audience.
2013
Advertising, Art Direction, Interaction Design
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Frigidaire
One of a total of 4 spots, this 60 pays homage to a series of Frigidaire industry firsts, while showing their commitment to a continuing tradition of household innovation. And tasty, clean print as well.
2012
Advertising, Art Direction, Branding
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Hilton Print
Part of an intensive brand evolution for Hilton... print was just the beginning.
2013
Advertising, Art Direction
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Hilton Brand Evolution
Just a few elements in an intensive creative explosion- ideation, of course for the business problem, but subsequent extension into many,many, many, channels.
2013
Advertising, Art Direction, Creative Direction
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GMC Terrain
Leo Burnett came to us with a single idea- they wanted all of the technological innovations that made this GMC unique; jam-packed into a single :30. A tall order considering all the innovations it possessed, and the budgetary constraints. I decided to place this jewel of a ride in a pristine futuristic cityscape, with dimensional graphics conveying the vanguard technologies as the spot progressed. Leo must have loved my treatment, and the public loved the spot- the GMC Terrain sold like hotcakes. For awhile there, you couldn't turn the channel without seeing the bloody thing on television!
2012
Automotive Design, Creative Direction, Design
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Ford
Campaign for Ford demonstrating how New York and the Tri State area was uniquely suited for helping FORD Go Further.
2013
Advertising, Art Direction, Automotive Design
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Westwood College
This campaign was designed to validate a lack of direction- just because you don't know where you're headed doesn't mean you've got nowhere to go!
2012
Advertising, Art Direction
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Lexus 2010 RX Launch Site
This site gestated and grew over the course of 6 long months. I was creatively responsible for EVERYTHING.
Soup to nuts. I created every screen image you see, and I even storyboarded and directed the content videos that play within the site. The sheer volume of content along with the magnitude of the site's importance to the launch made this an absolute beast- but ultimately one of the most gratifying projects i've ever been assigned. 2012 Advertising, Art Direction, Automotive Design -
Lexus Innovation Site
This was a highly stylized site created with the help of Imaginary Forces. Designed to translate the sometimes arcane and heady technologies in a Lexus and humanize them for better comprehension.
2012
Advertising, Art Direction, Computer Animation
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Ferrero Rocher
This campaign expresses more about what happens once the gift is given, than the gift itself. The headline is a nifty double entendre to that effect.
2012
Advertising, Art Direction
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TWC Black History Month
On a shoestring budget, i had to devise a way of showcasing multiple black comedians for Black History Month. I chose to use an undulating ink effect that would take us through the generations of comics, but would become a character in and of itself through movement. Very hard for my artists to achieve in after effects, but we finally got the ink looking proper, mutating in to the various showcase elements. Had fun treating the supers with whimsy that reflected the actual words (thus, entertainment appears to twinkle, comedy stretches and distorts comedically, etc.
2012
Advertising, Animation, Creative Direction
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Johns Manville Launch Campaign
This was a brand launch for a very difficult product to advertise- insulation. How do you convey the benefits of a product that essentially disappears the minute you install it? By touting those invisible benefits, of course.
2012
Advertising, Art Direction
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Career Mosaic
Brand/Launch Campaign for a career matching service; the campaign ran as 4 color full page ads on the back page of the front section of major national newspapers like the NYTimes. Quite a thrill to see them in full color glory on my way to work on the subway that morning!
2012
Advertising, Art Direction, Design
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Starbucks
Caliente was the working name of a Spanish drinking chocolate launched by Starbucks- a bold expression of Iberian indulgence. I used the whimsical advertising one sheets popularized by Miro, Picasso, and Tanguy as inspiration, rendered in the cut-out style popularized by Matisse. For a product so firmly rooted in Spanish café culture, it made perfect sense to draw upon iconic elements of Iberian culture to use for my narrative tableau. I was proudly responsible for every aspect of this campaign- having illustrated the artwork, devising the concept, and hand drawing the product logo. Love it or hate it, I even wrote the copy.
2012
Advertising, Art Direction, Design
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Lipitor
This is the campaign that started it all- the knowledge that physical appearance has little if nothing to do with heart health. This was the unbranded teaser campaign that ran before the actual branded launch- and changed eating habits forever.
2012
Advertising, Art Direction
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Fila
This campaign signaled a departure for Fila- devise a campaign which heralded an affordable shoe that was an expression of the elements of inspiration from the shoe's designer... shoes that came at a lower price point which no sacrifice of design or style. I achieved this through a modern assemblage of the designer's interests and inspirations. All made tangible in a stylish shoe, expressed through stylish ads.
2012
Advertising, Art Direction, Illustration
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Lexus: Nothing Feels Quite Like a Lexus
This campaigns intention was designed to get customers out of the house, off their laptops, and into the dealerships to feel first hand, why Nothing Else Feels Quite Like a Lexus.
2012
Advertising, Art Direction, Automotive Design
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Lexus: Behind The Pursuit
Had the distinction of touching every aspect of this campaign- again, the beautiful de-mystification of Lexus technology. Stuff so pie-in-the-sky, you'd hardly notice it was there.
2012
Advertising, Art Direction, Automotive Design
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United States Marine Corps
This project came to me at Resident; I knew I had to deliver the goods and honor the brave men and women who've served so selflessly to defend our way of life- all on a shoe string budget using nothing more than a couple of still images. We decided to animate the red chevron line itself, allowing it to be the character that takes us through the historical journey of the African American men and women who have served so bravely.
2012
Advertising, Computer Animation, Creative Direction
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National Center for Missing and Exploited Children
This was a real proud moment for me- my first campaign as an official "Art Director", and it was advertising that would potentially help those being victimized. The campaign was very effective, both socially and for me, professionally. I won the Ad Council Silver Bell for my campaign.
2012
Advertising, Art Direction
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Lexus HS250h
As creative director of this project at SwayStudios, I was proudly able to continue my work for Lexus, albeit in post. The mandates were deceptively simple, although complexity often reared it's temperamental head. Such is the case when de-mystifying vanguard technologies for the consumer. I really like the results- approachable and cool info graphics keep the tech from feeling remote or out of reach. To the contrary! I drew my own storyboards for all the spots, directing all the pieces and supervising the graphic integration as well.
2012
Advertising, Art Direction, Automotive Design
